Styled grapefruit, rose petals, amber, and vanilla for Amika Handwash Campaign

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER

gorgeous model with afro in 70s theme photoshoot for amika 2022 holiday campaign

ART DIRECTION FOR AMIKA HOLIDAY 2022 WITH MORGAN BOURDEAU | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY KENDYLL LEGIER | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER | SENIOR VIDEO EDITOR + ANIMATOR CYNTHIA MEMBRENO

stylized product shot of skin care products and water on blue glowing backdrop for ubuna skin

ART DIRECTION / STYLING FOR UBUNA 2020 | SHOT BY SOPHIE SAHARA | CA CREATIVE

ART DIRECTION / DESIGN OF CERE LOGO AND PACKAGING | SCOUT LAB

DESIGN & DIRECTION FOR BIG SILLY TRIVIA MERCH AND BUSINESS CARDS FOR HOST, NATALIE SHINE 2024 | EVENT IMAGES BY JAMIE PEARL

ART DIRECTION / DESIGN/ STRATEGY OF CERE | SCOUT LAB | WEB DESIGNER SOPHIE WESTFALL

stylized product shot of amika products featuring glass objects, florals, a crystal ball and buttergly

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN | SHOT + STYLED BY HEIDI'S BRIDGE

DIGITAL DESIGN FOR BANDIER HOLIDAY 2020 DIGITAL CAMPAIGN LOOKBOOK

original vector illustration of horoscopes hand drawn by alexa de paulis for allure magazine 2019 horoscope hub aries

DIGITAL ILLUSTRATIONS FOR ALLURE HOROSCOPE HUB 2019

MOTION / DESIGN OF NETTE LAUNCH DIGITAL ADS

airbrush surrealist cherries hand drawn by alexa de paulis

DIGITAL ILLUSTRATION 'CHERRIES' 2023

Model with slicked back hair and chain necklace for amika on lock campaign 2022

ART DIRECTION FOR AMIKA ON LOCK CAMPAIGN | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

collage of beauty products for allure best of beauty 2019

DESIGN FOR ALLURE BEST OF BEAUTY 2019. CREATIVE DIRECTOR NATHALIE KIRSHEH, ART DIRECTOR SARAH OLIN, DIGITAL ART DIRECTOR AIMEE SY

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN 2023 | SHOT + STYLED BY HEIDI'S BRIDGE | SENIOR VIDEO EDITOR + ANIMATOR CYNTHIA MEMBRENO

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | 3D RENDERING + MOTION BY CYNTHIA MEMBRENO

phone case smashed into tv stylized product shot for casetify x olivia rodrigo

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO 2022 | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

DIGITAL DESIGN/ CONCEPT FOR GLAMOUR HOROSCOPE HUB 2019

DIGITAL DESIGN FOR BANDIER X NIKE STEALTH LAUNCH 2020

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

stylized product shot of amika holiday 2023 campaign featuring flowers in a glowing orange and pink backdrop

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | SHOT BY IAN SHIVER | STYLED BY KELSI WINDMILLER | ILLUSTRATIONS ALEX VALENTINA

BRAND IDENTITY FOR BESEDER 2022

olivia rodrigo posing with phone case from collaboration with casetify

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

ART DIRECTION FOR AMIKA WEBSITE REFRESH 2023 | SENIOR UXUI DESIGNER CAMERON SCOTT | DEVELOPED BY ROSWELL NYC

female Model with slicked back hair and lock earring for amika on lock campaign 2022

ART DIRECTION FOR AMIKA ON LOCK CAMPAIGN | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

stylized shot of magazine outre by alexa de paulis featuring a collage of imagery of young talented folks

CREATIVE DIRECTION / DESIGN/ CONCEPT FOR 'OUTRE JOURNAL' | PHOTOS BY CAROLINE BROWN

ART DIRECTION / DESIGN/ STRATEGY OF CERE | SCOUT LAB

stylized product shot of orange hand wash bottle for amika

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER

chrome chair with red fabric with pink boxes and roses stylized for femmue skin care and beauty

ART DIRECTION / STYLING FOR FEMMUE 2019 | SHOT BY SOPHIE SAHARA | CA CREATIVE

stylized product shot of amika dream routine next to a vintage bathtub with bubbles and sea shell with dieux skin eye masks

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ

DIGITAL ILLUSTRATION 'SPOOKY BOOTS' 2020

hand drawn vector illustration of custom cowboy boot with a moon in the background against a gradient sky by alexa de paulis

nyc billboard of olivia rodrigo posing with phone case from collaboration with casetify

CREATIVE DIRECTION / CAMPAIGN STRATEGY / OOH DESIGN FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO 2022 | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | SHOT BY IAN SHIVER | STYLED BY KELSI WINDMILLER

group of models in 70s theme holiday haircare campaign for amika

ART DIRECTION FOR AMIKA HOLIDAY 2022 WITH MORGAN BOURDEAU | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY KENDYLL LEGIER | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

original vector illustration of three women wearing facial coverings by alexa de paulis for allure x anywear

DIGITAL ILLUSTRATIONS FOR ALLURE X ANYWEAR COLLABORATION 2020

ART DIRECTION / DESIGN/ STRATEGY

OF CERE | SCOUT LAB | WEB DESIGNER SOPHIE WESTFALL

pink skincare product group of saturday skin

ART DIRECTION / STYLING FOR SATURDAY SKIN, SHOT BY SAM DEITCH | CA CREATIVE

sea buckthorn berries in science lab for amika 2023

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN | SHOT + STYLED BY HEIDI'S BRIDGE

collage of nike product designed by alexa de paulis for bandier 2020

Alexa is a digitally and socially-minded freelance art director & designer with a passion for beauty, based in NYC.

Previous clients include Amika, Glamour, Fur, Allure, Bandier, Saturday Skin, Nette, Scout Lab and more.

Alexa's work has been featured in THE DIELINE, MindSparkleMag & EditorX and recognized by the Indigo Awards